Launch of the World's First MOF Air Disinfection Machine: Chigo Unveils New Brand "Chigo Health"
Since the outbreak of the COVID-19 pandemic at the beginning of last year, the business models and development patterns of many industries have been reshaped, and the pandemic has also provided new strategic opportunities for enterprise development and brand upgrading. Following Chigo's announcement of the "dual-drive development model of air conditioning main business + new health industry" last year, on July 29th, Chigo grandly launched its new strategic brand "Chigo Health", and simultaneously jointly launched the world's first MOF air disinfection machine with Ligong Qingke.
It is understood that Chigo will also actively explore the application of new technologies, new materials and new processes, and comprehensively help users solve air disinfection problems in the new track of the health industry.
Riding the Wind to Promote New Brands, "One Body and Two Wings" Seizing New Industrial Opportunities
In the post-pandemic era, consumers' attention to health has further increased, and Chigo's layout in health has begun to show results. As early as April 2020, Chigo revealed its intention to expand high-value new products and industries related to its main business to promote the strategic transformation and upgrading of the enterprise; in June of the same year, Chigo determined the new strategy of shifting from "single air conditioning main business" to "dual-drive of air conditioning main business + new health industry", announced that it would cultivate the new Chigo health industry line, and actively participate in the implementation of the pilot project of the "grassroots respiratory infectious disease prevention and control system" in Nanhai District.
After a long period of exploration and practice, Chigo, which has accumulated rich experience, has launched another annual "major move" by strongly releasing the new brand "Chigo Health". Xiao Fengqi, President of Chigo Air Conditioning, said that in the future, Chigo will gradually build a "one body and two wings" strategic model. While adhering to the main businesses of household air conditioning and home appliances, it will take new demands, new scenarios and new technologies as application carriers, and actively layout two new tracks: the health industry and the smart Internet of Things industry. It will naturally integrate the enterprise's development into the grand plan of Nanhai District to build a "two highs and four news" modern industrial system and Lishui Town to build a "green and healthy industrial town", and take advantage of the policy to fully empower the Chigo brand.
Cross-border Integration, Cooperating with Top Scientific Research Institutions to Accelerate Technological Development
At the press conference, Chigo announced the formal establishment of a deep strategic cooperation with Ligong Qingke, a top domestic scientific research team.
Ligong Qingke is a high-tech enterprise established and invested in by Beijing Institute of Technology, a famous double first-class university in China. It has a technical R&D team of over 100 people, owns a number of world-class scientific research achievements in the field of molecular intelligent materials, and is committed to promoting the application of MOF materials in clean energy, ecological environmental protection, medical health and military fields. After the signing, Chigo will work with Ligong Qingke to jointly promote the product R&D and market operation of new MOF technologies in the field of smart home appliances, and strive to provide consumers with a safer and more effective comprehensive protective health system. At the same time, taking this signing ceremony as a starting point, the two parties will also jointly build the MOF (Lishui) Innovation Industrial Base to lead the empowerment and upgrading of regional industries.
In the meantime, Chigo Health also plans to actively carry out strategic cooperation with top domestic scientific research institutions such as the Chinese Academy of Sciences, Beijing Institute of Technology, Guangdong Academy of Sciences, and Shanghai Tongyi in the fields of new purification fresh air and grassroots public health disinfection products. They will jointly develop more industry-leading and specialized new technologies and materials for respiratory health, and strive to apply them to Chigo's air conditioning product series to rapidly improve product efficiency and brand premium.
It is predictable that in the process of transforming and implementing a series of scientific and technological achievements of Chigo Health, it will surely drive the industrial R&D, integration, mutual promotion and joint development of surrounding new material industrial cluster enterprises, quickly open up the market, increase market sales and industry status, and jointly promote the upgrading of the health industry in Lishui Town and even Nanhai District, creating a national highland for the revolution of new high-tech materials and technologies.
New Products in Place, "Black Technology" May Empower Pan-Home Furnishing Products
At the conference site, the world's first MOF air disinfection machine jointly developed by Chigo Health and Ligong Qingke was officially unveiled.
Different from traditional air disinfection machines, the MOF air disinfection machine adopts MOFilter molecular sponge which is broad-spectrum, efficient and has stronger air disinfection capacity. After fully absorbing light radiation energy, it can efficiently activate oxygen molecules in the air, continuously generate active oxygen components, and achieve 360-degree all-round three-dimensional disinfection of harmful microorganisms such as bacteria, viruses, fungi and spores in the environment. Test results show that the MOF air disinfection machine has obvious bactericidal effect within 1 minute of startup, and the bactericidal rate can reach 99.9% in 1 hour.
Relevant responsible persons of Chigo said that the newly launched MOF air disinfection machine will be sold under the joint brand through online and offline home appliance channels, 2B industry channels and overseas markets. In the future, Chigo Health will work with Ligong Qingke to fully connect in improving air quality and meeting consumers' demand for respiratory health, and actively explore the possibility of applying healthy new materials such as MOF bactericidal materials, antibacterial stainless steel and carbon fiber to traditional home appliances and even more pan-home furnishing products, so as to improve the performance and market premium of pan-home furnishing products.
The current market changes rapidly, especially with the intensification of competition in the home appliance industry, the Chigo brand is also facing the problem that its development support capacity urgently needs to be upgraded. With the change of consumer demand, Chigo has keenly captured the new track of the health industry, and relying on the advantages of the air conditioning main business, has formed a new development pattern of "one body and two wings". In addition to the health respiratory products jointly launched this time, relevant responsible persons of Chigo said that in the future, they will work with the government to promote the Ligong Qingke (Lishui) International Innovation Research Institute and the Ligong Qingke MOFilter Lishui Industrial Base, naturally integrate Chigo's enterprise development into the grand plan of building a MOF new material industrial cluster, and create a regional innovation engine for the "green and healthy town".
